Apple Proved That AI Is a Feature, Not a Product

Artificial Intelligence (AI) has been a hot topic in the tech industry for several years now. Many companies have been touting their AI capabilities and products as the next big thing. However, Apple has taken a different approach and proved that AI is not a standalone product, but rather a feature that enhances the overall user experience.

Apple’s Siri, the virtual assistant powered by AI, is a perfect example of how AI can be seamlessly integrated into existing products to provide added value to users. Siri is not a standalone product that users have to download or purchase separately. Instead, it is built into Apple’s devices, such as the iPhone, iPad, and HomePod, allowing users to interact with their devices in a more intuitive and natural way.

By incorporating AI into its products as a feature, Apple has shown that AI should be seamless and intuitive, rather than a separate entity that users have to actively engage with. This approach has helped Apple differentiate itself from competitors and create a more cohesive and unified user experience across its ecosystem of devices.

So, while many companies may continue to market AI as a standalone product, Apple has demonstrated that AI is best used as a feature that enhances the overall user experience and creates a more seamless and intuitive interaction with technology.